Part 2 of celebrating the elite squad! After the success of Olivia Benson Plaza, I partnered with NBC again on the Law & Order: Station fan experience at Faneuil Hall in Boston. We transformed a vacant storefront into an immersive Law & Order subway station. Guests entered through a turnstile, receiving custom subway tickets dispensed from ticket machines while mosaics and subway maps traced the iconic characters' journeys. Fans could grab customizable merch or treat themselves to special Law & Order donuts from Kane’s Donuts, a local Boston favorite. With over 2,000 attendees, this activation was truly one of a kind.

NBCUniversal: Law & Order Station

Media Highlights: NBC, TODAY, The Boston Globe

Previous
Previous

Sephora: Sephora Squad Awards

Next
Next

Apple TV+: Premiere Series