I had the incredible opportunity to lead the experiential campaign for the 25th season of Law & Order: SVU, which culminated in a transformative activation at Rockefeller Plaza. For one weekend, we renamed it Olivia Benson Plaza, bringing the show to life with custom props, a Benson & Co. coffee truck, exclusive merch, and interactive photo ops. The event was buzzing with energy, with over 2,000 attendees—fans traveling from across the country, lining city blocks to experience it all. We partnered with La Colombe and Little Words Project, while also handling press and securing over 1 billion media impressions. The campaign's success also included creating a scripted content series for a giveaway, an on-air segment on The Today Show, hosted by Al Roker, and appearances from Mariska Hargitay, Ice-T, Octavio Pisano, and Kevin Kane. It was the first time Law & Order had connected with it’s fans in this way, and opened up a new world for how the franchise would engage its audience moving forward.